No wonder the beginning of a footwear company has led to its successful journey by naming it after the Greek goddess of victory. Nike, Adidas and Converse were the three main sports brands since the concept of sports trainers were designed. Initially people called the company as Blue Ribbon Sports that later became to be known as Nike. But most of Nike’s glory can be attributed to the Air Jordans line of basketball footwear.
It was in the early 80s when all the other companies had signed up agreements with well-known basketball stars of that time that Nike took a essential decision of investing money on a then Rookie of the red bulls team – Michael Jordan. The very first ever Jordans were designed by Peter Moore and the design did all the advertising for the item that was needed. It stirred up a controversy for Moore did not know that solely white trainers were allowed in the game. In spite of the rules, Jordan wore them after paying heavy fines.
From then on, it was Nike that was ruling the domain of basketball trainers. It had recorded a revenues of $2.3 billion even after 2 months of public launch of Jordan Line of footwear. From 1984 till present day 24 new designs and innovations have been added to the Jordans with Jordan 8 range being the latest.
Because of its big popularity and cost, there are numerous replica Jordans that have infected the market. Avoid them. Check for the “jumpman” logo and the hologram before buying them. The best technique to keep away from counterfeits is to buy your true Jordans from an authenticated Jordan shop. A list of such retailers is available in the Nike website. The website also offers you tools to design your own set of Jordans and order them online.
Why are you waiting still? Go and pick up your own couple of Jordan 1 Sneakers and enjoy your game!
History of how we got our Air Jordan Trainers and how our extremely own Air Jordan Shoes swept the market of all the other brands. Get to know why your sneakers such as the Jordan 11 are so particular.